Snapchat CEO revealed that Snapchat had lost 2% of its daily users over the redesign of the app.
Snapchat’s redesign cost it millions of users. After the restructuring of the app, the users complained that the app became confusing and it was difficult to navigate through the app. In this way, Snapchat lost 2% of its users during the April-June period. This information was revealed by the Snapchat CEO Evan Spiegel. However, the company increased its revenue since last year in spite of the loss of its users. CEO Evan said that it has started to take user’s complaints seriously and is now addressing them all and trying to rectify the mistakes they did. Although, it would be tough to regain all the users that it lost during this period. It is still unknown whether users will give Snapchat a second chance.
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