Invite readers, Advertise your group on your official website
The most basic and most comfortable way to get attention to your brand is to be seen, and this can be done by inviting as many people as you can to your facebook groups. Since everyone uses Facebook these days, it won't be a problem for you as the readers do not have to sign up for anything, but click the Follow button. Similarly, you can invite them to join your groups so that they get more updates on your products and remember you. You can also provide a Facebook link on your official website for them to follow since people don't always follow the official one to check for updates or new products.
Promote through your personal profile on Facebook
You might have a lot of friends on facebook who receive regular updates from you when you post them. So, use your personal profile in a smart way and promote your brand among your friends, family, and acquaintances. Posts are like a chain which people tend to their on their profile when they like it. This way, your product is reaching a lot of audiences.
Twitter is another great platform to promote your brand. There is a high change that celebrities will notice your brand since most of them use Twitter. Roughly, 500 million tweets are posted on the platform every day, so there is a good chance for your brand to reach out to more people. However, it might get difficult to maintain the brand's frequency the tweet gets older, so to keep it going and appearing often, you can PIN IT on the top of your feed with a graphic that would attract an audience and also that will be the first thing they see it when they visit your profile.
After Facebook, you will find the most social-media users on Instagram. Therefore, use this to promote your brand and reach out to more people. You can also go for paid advertisements if you can else use your profile by making it public or business one. Provide a link in your Bio and send out requests to users. You can even use hashtags for your brand to be seen.
Follow groups of similar category
Yes, you got it right. Follow your competitors and actively participate in their groups and promotions. This is a great way to be seen since there is a chance that the people who follow that group may not be following your group. So, you gain more audience as the prospects have more options in front of them to look or consider. Collaborate with other groups and promote your brand o avoid conflicts. You can provide a link to your profile in the comments section, or if you can, post it on their wall.
Facebook Conversations