Kareena Kapoor's JV with Sugar Cosmetics for Korean product sales
Kareena Kapoor's JV with Sugar Cosmetics for Korean product sales
Kareena Kapoor Khan, the Bollywood diva, is all set to make her mark in the world of beauty and skincare. In a strategic alliance with Sugar Cosmetics' parent company, Vellvette Lifestyle Pvt. Ltd., she is making strides into the buzzing beauty market with a focus on Korean skincare products. The skincare brand, Quench Botanics, will be the mainstay of this joint venture. This collaboration is expected to leverage Kareena's immense popularity and the quality assurance of Sugar Cosmetics, to make a significant impact in the Indian beauty industry.

Indian beauty brand, Sugar Cosmetics, under the aegis of Vellvette Lifestyle Pvt. Ltd., has announced a strategic joint venture with Bollywood superstar, Kareena Kapoor Khan. The goal of this collaboration is to promote and expand its skincare line, Quench Botanics, which is known for its Korean beauty-inspired products.

The joint venture will see Kapoor Khan as a key stakeholder, strategic advisor, and brand endorser for Quench Botanics. Her global appeal and popularity are expected to boost the brand's visibility and acceptance among Indian consumers.

"I'm thrilled to embark on this new journey with Sugar Cosmetics. As a woman who values good skincare, I believe in the potential of Quench Botanics and its Korean beauty-inspired products. I look forward to contributing to its growth and success," said Kapoor Khan.

A brainchild of Vineeta Singh and Kaushik Mukherjee, Sugar Cosmetics has made its mark in the competitive beauty industry with its high-quality and affordable products. The decision to join forces with Kapoor Khan reflects the brand's commitment to enhancing its market foothold.

Key Milestones of Sugar Cosmetics
Year Milestone
2012 Founded by Vineeta Singh and Kaushik Mukherjee
2015 Launched its first line of products
2020 Expanded into skincare with Quench Botanics
2021 Formed JV with Kareena Kapoor Khan

According to a report by RedSeer, the Indian beauty and personal care industry is set to grow at a CAGR of 9% to reach $28 billion by 2025. The demand for Korean beauty products, characterized by their emphasis on natural ingredients and skincare, is on the rise in India.

"This strategic joint venture with Kareena Kapoor Khan is a significant step for us. Her understanding of the beauty industry and global influence will be instrumental in taking Quench Botanics to the next level," said Vineeta Singh, CEO of Sugar Cosmetics.

With this partnership, Sugar Cosmetics aims to establish Quench Botanics as a go-to brand for Indian consumers seeking Korean beauty-inspired products.

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