In an unprecedented move to boost cinema attendance, Movie Association of India (MAI) has announced a blockbuster deal to celebrate National Cinema Day. On this auspicious day, movie enthusiasts across the country can grab their movie tickets at an astonishingly low price of just Rs 99. The offer is applicable all over India and will be in effect throughout the day.
The initiative is aimed at reviving the cinema industry, which has been hit hard by the COVID-19 pandemic. According to a recent report by FICCI-EY, the Indian film sector suffered a 67% decline in revenue in 2020, down to Rs 6,400 crore from Rs 19,200 crore in the previous year.
"This initiative is a part of our effort to bring back the audiences to the cinemas. We believe in the power of the big screen and we are sure that this initiative will be welcomed by cinema lovers. It's time to relive the magic of cinema," said Rajesh Chander, President of MAI.
This one-day offer is valid for all movies and all shows in participating theatres, regardless of the language or genre. The discounted tickets can be purchased from the theatres directly or through online booking platforms.
However, the offer is subject to certain terms and conditions. The discounted tickets are available on a first-come, first-serve basis, and availability may vary based on the theatre's seating capacity.
MAI has urged moviegoers to follow COVID-19 safety guidelines while visiting the theatres. These include mandatory mask-wearing, maintaining social distancing, and use of hand sanitizers.
The announcement has created a buzz among cinema lovers who are eagerly waiting to experience the magic of the big screen again. Social media platforms are abuzz with excited moviegoers planning their movie outings.
So, mark your calendars for this blockbuster deal and get ready to experience the magic of cinema like never before.