Vijay Devarakonda’s latest initiative, Rowdy Club has become a massive hit among his fans. A day after the official Rowdy app was launched in Hyderabad, it climbed to number one spot in the lifestyle section in both Apple’s App Store and Google Play store. There is a massive demand for the apparel that is being sold under the ‘Rowdy’ label. In the past few days, Vijay had been dropping several hints that he is making his foray into merchandising and apparels.
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